G-SHOCK x Rubik’s Cube® have today announced the release of a limited-edition collaborative timepiece, the GAE-2100RC-1A. Based on the best-selling GA-2100 model. Like its Rubik’s Cube® inspiration, a facelift is just a turn away, with each watch featuring an interchangeable bezel and tool. The GAE-2100RC-1A features the latest carbon core guard technology in a slimmer, more refined case that gives homage to the much-loved retro look with its unique octagonal bezel, framing an analogue-digital display. Despite its deceptively compact design, this watch is as durable and tough as any G-SHOCK on offer with 200-meter water resistance and shock resistance. 


Invented in 1974 by Ernő Rubik, the Rubik’s Cube® has become one of the best-selling toys in history, with 450+million cubes sold to date. Global icons favour the hugely popular puzzle from Harry Styles and Ryan Gosling to Justin Bieber and Will Smith. On the collaboration, Casio has commented “There are a lot of synergies between G-SHOCK’s approach to building watches and Rubik’s iconic Cube. A tough eye-catching exterior with deeper complexities and a shared ‘Never Give Up’ philosophy make this a very natural partnership.”


About Rubik's Cube


Invented in 1974 by Erno Rubik, the Rubik's Cube is the most famous puzzle toy in history with 98% global awareness. Recognized for its unique combination of colors and shapes. The Rubik's Cube continues to inspire and challenge all ages for generations to come.