The MTG-B3000BD is the latest
concept in the G-SHOCK MT-G lineup, with a bulky design and thin enough
to withstand business use, and is designed for the modern lifestyle. The
massive proportions of the MTG-B3000BD are visually appealing and an
important element in enhancing the appeal of G-SHOCK, which are known
for their shock resistance. While the watch's strong presence and wide
variety of design variations have created many G-SHOCK freaks, its
high-impact design has also limited the styles and scenes in which it
can be worn by many users.
People's lifestyles have changed
dramatically since the year 2020. The same is true in fashion. Although
some business styles have become more casual over the years, the trend
has accelerated, and the choice of wristwatches has changed along with
it. MTG-B3000BD is the new MT-G, born under these circumstances.
The MTG-B3000BD project was launched in
2020. It was a time when it was unclear how the world situation and
lifestyles would change, as well as what kind of wristwatches would be
favored in the future. In the face of such an uncertain future, Casio's
answer was to create an MT-G that could respond to a wider range of
lifestyles, and the MTG-B3000BD, while maintaining the series'
characteristic fusion of metal and resin exterior and shock resistance,
has a case that is more than 2mm thinner than its predecessors. In
addition to being light and comfortable to wear, the new MTG-B3000BD
fits easily into the cuff of a sleeve, making its proportions more
compatible with jacket styles than ever before.
Inside is a quartz movement, the
thinnest G-SHOCK radio-controlled solar chronograph module in history.
It was developed using the thinning technology (high-density mounting
technology) pursued by OCEANUS, and in addition to miniaturizing each
component of the module, the layout of the components was also changed.
While a general wristwatch would only require a thinner module, the
G-SHOCK movement required a rethinking to ensure that it could withstand
the shock resistance standards.
Moreover, just installing this thin
module does not yet meet the G-SHOCK standard. To ensure shock
resistance, the MTG-B3000BD brushed up the dual-core guard structure
developed for the previous MTG-B2000. The MTG-B3000BD features a newly
designed metal caseback with a three-dimensional structure that
integrates the button guards and crown guard, and this caseback covers
the carbon fiber reinforced resin case from the bottom, making it both
thinner and more shock-resistant.
The metal caseback is surrounded by a
unique shape with multiple protrusions such as the guard protecting the 9
o'clock side, the crown and button guards, and the lugs, a design
inspired by a "bird's" nest. The caseback protects the module from
shocks, just as a bird protects its eggs and chicks from the bottom to
the top of its nest.
Nevertheless, a caseback with such a
complex shape has never been used in a G-SHOCK before. Casio first used
CAE analysis to identify parts prone to deformation on a computer, and
to analyze negative structural points, such as areas where stress tends
to concentrate or weaken. By repeating evaluation tests on actual
watches that reflected these results, Casio arrived at a shape that
would meet the shock resistance performance requirements of the G-SHOCK.
The complex shape of a one-piece
caseback naturally makes it extremely difficult to manufacture. Metal
parts are manufactured by forging a thick sheet of metal into a certain
shape, then cutting and polishing it to a finish. The caseback of the
MTG-B3000BD has been forged more times than any other G-SHOCK to date.
The MTG-B3000BD has undergone
numerous evaluation tests and manufacturing processes to achieve both a
thin case thickness of 12.1 mm and shock resistance. In addition, this
model features a new band that can be attached and detached with a
single push, without the need for a dedicated tool. This is a gimmick
that can be easily changed to match the user's mood or outfit, making
the MT-G a watch that meets the needs of a wide range of lifestyles in
Articles Source: https://gshock.casio.com/my/g-news/editorials/2022/hodinkee-mtg-b3000/